jay west stripped down to her underwear and a blindfold in the middle of London's Piccadilly Circus – and what happened next was truly inspiring.
The 24-year-old stood with a whiteboard that read, "I'm standing for anyone who has struggled with an eating disorder or self-esteem issue like me. To support self-acceptance, draw a heart on my body."
By the end of West's experiment, she was covered in hearts that were drawn on by strangers. And the video has over 650,000 views on YouTube. West was inspired to conduct the social experiment by her own personal body confidence issues.